Burger King Corporation (BK for short) occurs as big international chain of fast food restaurants, predominantly selling hamburgers, french fries and soft drinks.

Company history
Burger King's number 1 eating house—originally known as Insta Burger King—was opened inside 1954 in Miami, Florida, USA by James McLamore and David Edgerton, who were two alumni of the Cornell University School of Hotel Administration. McLamore experienced visited a hamburger stand belonging to Dick and Mac McDonald in San Bernardino, California; sensing the possible of their innovative assembly line-based production technique, he decided to produce the version of his have.

Ironically, a foremost eating place's milkshake machine was sold to them by Ray Kroc, who down a road bought the McDonald's restaurant chain from its founders and oversaw its worldwide expansion.

Within August, 1992 their corporate headquarters in Miami, Florida was severely damaged by Hurricane Andrew.

In Friday, December 13, 2002, Burger King was purchased from British drinks unwaveringly Diageo for $1.5 (Americthe) billion by a class action of investors led per investment law office Texas Pacific. A company plans to last public in a next ii years.

Magic Johnson's company Magic Johnson Enterprises purchased 30 Burger King places in June 7, 2004. Although it may feature sports memorabilia, it may locate a Burger King title.

A todays CEO of Burger King is Greg Brenneman, who took all over from either Brad Blum on August 1, 2004.

Facts and figures
Historically, Burger King has been a 2nd-largest burger chaaround in North America, behind McDonald's. All the same, Burger King's revenues & market part develop declined in the early 2000s, & projections nowadays stand it falling to third-place behind Wendy's in US hamburger market share in the near future. Burger King has been closing underperforming places & changing its marketing strategy sequentially to turn its fortunes about.

Burger King has to a higher degree 11,350 outlets within 57 countries & territories worldwide. 75% of Burger King's outlets come in the United States. In fiscal season 2002, the business firm experienced US $11.3 billion around number sales. Around 58% of its business is cause-thru, & 20% is choose-out. It has to a higher degree 340,000 employees & sells astir Deuce.Four billion hamburgers a year. Burger King eating place help or even so 1,040 client by the eating place, by the day, or about Eleven.Four million client daily. In 2003, Burger King was a 62nd big advertizer in the United States spending $525 million.

Understand likewise Burger King's [http://www.bk.com/CompanyInfo/bk_corporation/fact_sheets/global_facts.aspx Global Fact Sheet]

Products
Burger King's trademark product occurs as hamburger called the Whopper. Burger King has okay, extended a "Whopper" brand to include grilled chicken sandwiches. It as well help a angus burger, which is a big, "better burger".

As much as 2000, Burger King began offering in the U.S. a vegetarian meat selection on their menu. Ingesting the project & look of a Whopper Junior, the sandwich utilizes a Morningstar Farms soy-based meatless patty instead.

Advertising
In the late 1970s and early 1980s, Burger King used the mascot of the equivalent title to advertise their meals. A "Burger King" was the bearded king, who ruled a Burger King Kingdom, along with more characters like the Duke of Doubt (his arc nemesis), Burger Tool (The big burger puppet), Sir Shakes-the-Lot (a knight with the craving for Burger King milk shake), & a Wizard of Fries (a automaton powered by french fries).

A Nineties saw Burger King advertising to their immature client by having a cartoon mascot Child Vid, world health organization embodied a cyberspace-obsessed decade.

A Burger King was brought back inside late 2004, this instance to advertise a chain's breakfast sandwiches. He so experienced the commerical when a portion of the chain's promotion of the film Star Wars Episode III: Revenge of the Sith. A latest commericals feature a King on the field of many National Football League games (using archive footage from either NFL Films), inside a cross-promotion by having the NFL & DirecTV's NFL Sunday Ticket sports subscription pack (in the promotion, the code entered from either either the wrapper from a Whopper sandwich may net many prizes, including loose access to the Sunday Ticket package). ([http://www.nflyourway.com NFL Your Way promotion])

Brian Lundmark's webcomic Rockwood recently featured a look-alike Creepy King.

The Subservient Chicken is a viral marketing promotion by Burger King, featuring the human (presumptively) inside a white-livered costume, world health organization does about whatever action he is told to. Despite appearances, these are non the survive webcam.

Inside late 2004, Burger King introduced a Tender Crisp Bacon Cheddar Ranch. the sandwich was promoted by a countrywide ad campaign featuring recording creative person Darius Rucker (of Hootie and the Blowfish) singing a jingle to the tune of Big Rock Candy Mountain.

In the summertime of 2005, Burger King introduced Chicken Fries to their menu. the ad campaign featured a metallic band known as Coq Roq who wore white-livered masks parodying a style of masks of nu metal band, Slipknot. the web site involved music video cd, downloadable cellular ringtones, & a store selling band ware.

Kids Club

Rather more convenient-food chains, Burger King has meals for tikes: a regular Children Meal & a Large Children Meal (introduced June 1999), which is aimed at "tweens" & teen and has additional food. Burger King is besides known for its longtime giveaway of loose paper crowns to kids. Around 1990, Burger King launched the Burger King Children Club through a United States, which has since been discontinued.

A Burger King Children Club Gang was the class action of fictional characters created to promote the Burger King Children Club meal. Their list were Baby boomer, I personally.Q., Jaws, J.D., Child Vid, Patois, Snaps, & Wheels.

A utilise one characters has drawn criticism from either parental protagonism groups, stating that a utilise of unimaginative electrostatic characters instill wrongful notions around childrens' minds. A groups concerns were using Patois, and then known as for the fact that he is Hispanic; Wheels, named for his wheelchair; I.Q., the stereotypically ache male, exhausting glasses and a pocket protector; & Child Vid, thinly, light-haired male of typical height, world health organization is the apparently visible leader of the gang (and model for tikes). More concerns include the fact that one of a merely 2 girls in the gang, Baby boomer, is clearly a tomboy.

Hungry Jack's

Whenever Burger King decided to expand their operations into Australia, they uncovered that their business title was already trademarked by the human going a little takeaway delicatessen. Consequently, a 1st Australian franchise of the Burger King Corporation, established around Perth in 1971, was aptly coroneted '''Hungry Jack's''', echoing a title & sentiment of the franchisee, Jack Cowin. Hungry Jack's sells a common range of burgers, however as well an Australian specialty, a Aussie Burger. This burger is according to a traditional Australian fish and chips shop favourite, including fried egg, bacon, onion, & beetroot using a traditional meat, lettuce, & tomato.

Once a existent Australian trademark for Burger King lapsed, a Western parent company wanted Cowin to vary a Hungry Jack's outlets to the Burger King title. Cowin resisted a vary, preferring to keep a Hungry Jack's title. the disagreement ended within a court example. Inside 2001, Hungry Jack's won the court experience, & Burger King was ordered to pay $75 million to Hungry Jack's for breach of its franchise agreement.

Burger King opened many outlets within Australia under a Burger King title. Inside occasionally instances Burger King outlets were placed super about existing Hungry Jack's outlets. Cowin negotiated using Burger King to acquire these outlets, renaming the babies in the run.

Inside 1986, Hungry Jack's Purchased the seedy Australian Wendy's Restaurant locations and rebranded them to the Hungry Jack's name.

Possibly in the United States, Burger King witnessed little operations got antecedently been using the title. A single such eating house within Mattoon, Illinois negotiated a class action settlement that forbids a chain from either opening locations inside Xx miles.

Hungry Jack's has seen profits by using their toddlers Club mascots, allowing for children to use at times birthday parties at their eating house according to different themes, & as well by having their Children Club Meals (similar to McDonald's Happy Meal), see Burger King Kingdom.

It should too become noted that spell Burger King's logotype has since changed to the todays "blue swirl" project, a Hungry Jack's logotype is however (when of 2005) based off a last Burger King logotype, that of the simpler bun-&-contents motif.

Countries (and territories) with Burger King restaurants

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